Tropical Grazing is a Grazing Platter business in Airlie Beach. This project started with the business running a Shopify store with little to know exposure online.
As Airlie Beach is a popular tourist destination for both people on holidays & destination weddings these were the two focus target markets.
The strategy for the campaign began by rebuilding their website.
With the goal of saving this small business money on their expensive Shopify monthly fees, The site was rebuilt as a self-hosted WordPress eCommerce website.
Once we had a newly built website we began to implement a number of SEO optimisations & strategies to increase the website’s organic presence while sticking to a zero-dollar budget the client could maintain.
Campaign Goals & Results:
Result: 72% Decrease In Website Hosting Costs.
Goal: Save Client Money On Monthly Hosting Fees
Result: 317% Increase In Organic Traffic
Goal: Increase Organic Traffic By 100% (Double)
Website Design Case Study
BEFORE
AFTER
