Tropical Grazing Case Study

Tropical Grazing is a Grazing Platter business in Airlie Beach. This project started with the business running a Shopify store with little to know exposure online.

As Airlie Beach is a popular tourist destination for both people on holidays & destination weddings these were the two focus target markets.

The strategy for the campaign began by rebuilding their website.

With the goal of saving this small business money on their expensive Shopify monthly fees, The site was rebuilt as a self-hosted WordPress eCommerce website.

Once we had a newly built website we began to implement a number of SEO optimisations & strategies to increase the website’s organic presence while sticking to a zero-dollar budget the client could maintain.

eCommerce Website Design

Campaign Goals & Results:

Z

Result: 72% Decrease In Website Hosting Costs.

Goal: Save Client Money On Monthly Hosting Fees

Z

Result: 317% Increase In Organic Traffic

Goal: Increase Organic Traffic By 100% (Double)

Tropical Grazing SEO Organic Traffic

Website Design Case Study

BEFORE

AFTER

Tropical Grazing Web Design After

Case Study Written By:

Ryan Chilton

Ryan Chilton is an SEO & Digital Marketing specialist based on the Gold Coast Australia. Ryan writes a number of articles on all things digital marketing from SEO, Paid Ads, YouTube Marketing, Web Design and more!

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