Digital Marketing For Vet Clinics | Ryan Chilton | The Vet Expo 2026
Description:
Most practices come to us convinced they have a marketing problem. Usually they have a business problem, and marketing is about to make it louder.
In this 20-minute session from The Vet Expo 2026, Ryan Chilton makes the case that marketing for a veterinary practice is a business conversation first. He uses a Brisbane vet clinic that grew from one location to three in just over four years to show the decisions that actually drove that growth, and where marketing fitted in.
It is a talk for practice managers and owners rather than marketers. No jargon, no platform walkthroughs, and nothing that needs a budget to action.
What the talk covers
- The four decisions made before a dollar went on advertising. Where to open and who actually lives in that catchment. Who the practice was built to serve. Which work it wanted to be known for. And what made it worth choosing over the clinic down the road.
- Why an old website is quietly costing you. Wrong opening hours, vets who left two years ago, and high value services sitting as a single line on a services page where neither a client nor Google nor an AI can find them. Plus the questions your front desk answers forty times a week that should never reach the phone.
- What AI search has changed for local clinics. Clients now arrive already diagnosed. Search happens in full sentences rather than keywords. And being named in an AI answer has started to matter more than winning the click.
- Three things any practice manager can action next week. All free, all doable in an afternoon.
You can also check out Digital Surfer to learn how they can help Level Up your business.