Social Media Coordinator | Zhang Career Center ,WMU

by | Dec 19, 2020

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During my time at Western Michigan University, I had the pleasure of working in the Haworth College of Business’s Zhang Career Center as a Social Media Coordinator & Peer Educator.

In this role, I was responsible for the day to day operations of the ZCC’s social media. I worked with one other girl who also coordinated the social media with me. We developed and maintained an overall strategy.

I was also responsible for the creation of most of the content used for the career center. Above is a video that I created for one of the new programs being rolled out at the Zhang Career Center in 2021. I created a number of other content pieces from program videos, educational videos and Instagram posts.

We also began using TikTok to try and increase our engagement among our college-aged target market. TikTok has become such a unique marketing platform as the potential reach is huge.

The main Platform we utilized was Instagram. through the use of posts and stories, we were able to promote our different programs and services to our target market.

Another part of our content strategy to increase engagement was to have faculty share video tips to students which we posted every Friday as “Faculty Friday” which then was saved as a highlight so it could be easily accessed by anyone who visits our page.

The main goals of our overall strategy were to Increase followers and increase engagement. As this was a small account with a niche market we decided through TikTok we could reach people outside of Western Michigan University that could potentially be interested in our content or the university itself in order to grow that following.

Social media coordinator ZCC

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