How To Add The Featured Section To Your LinkedIn Company Page

by | Jan 8, 2024 | Blog, Social Media

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It’s no surprise that LinkedIn is a top social platform for companies and business networking. While most businesses are taking advantage of LinkedIn the question is are you using it to it’s full potential?

One highly requested feature that has only ever been available to personal accounts is the ability to add featured Items to your profile. On the personal side of LinkedIn, this has been used to highlight the people’s top achievements, posts, articles & links for users to view in a convenient location on your profile.

Well, have I got some exciting news for you…

It’s now available for businesses to use on their company pages and I’m going to show you exactly how to access it so you can update your company’s LinkedIn profile to add your most exciting featured posts.

Can companies use the Featured section on LinkedIn?

Companies can now use the Featured section on LinkedIn for their company pages. By using the featured section that LinkedIn has now added to its platform your business can utilise some of the same functions that we have seen in our personal profiles for years.

Adding featured items to your company page can help you:

Can companies use the Featured section on LinkedIn?

Companies can now use the Featured section on LinkedIn for their company pages. By using the featured section that LinkedIn has now added to its platform your business can utilise some of the same functions that we have seen in our personal profiles for years.

Adding featured items to your company page can help you:

Showcase your expertise and thought leadership

Highlight your latest news and updates

Promote your offerings and events

Drive traffic to your top posts

Linkedin featured section for company pages sample

How To Add Featured Posts To Your LinkedIn Company Page

1. Edit Your Page

To access the featured section, you need to edit your company page. To do this, go to your company page and click on the Edit page button on the left side of the page.

2. Go to the Featured Section

Once you are in the edit mode, you will see a menu called “featured” on the left side of the page. This is where you will be able to access the settings for your new featured section.

3. Manage Your Featured Items

In the featured section, you will see a button that says Manage featured. Click on it to open the section where you can add, remove, or reorder your featured items.

How To Add LinkedIn Featured Section For Company Pages

Add Your Featured Items

To add a featured item, click on the “Feature A Post” button at the centre of the page. This will then allow you to choose from a list of your published Posts, Newsletters and articles that your company has on LinkedIn.

Post: You can select a post that you or your company has published on LinkedIn. This can be a text, image, video, or document post and may help you to increase engagement on your top posts.

Newsletters: If your company has a regular newsletter on LinkedIn you can also add this to your company’s featured section. This can be a great way to get new eyes on your newsletter.

Article: You can select an article that you or your company has published on LinkedIn. This can be a good way to drive more traffic to your company’s long-form content that you publish on the platform.

After you select your featured posts, you will see a list of items that you have selected to add to your featured section. From here you will be able to rearrange these to suit your liking.

Should You Add The Featured Section On Company Pages

Adding featured items to your LinkedIn company page is a simple and effective way to showcase your company’s brand, products, services, and achievements on the home page of your business profile. You should definitely take full advantage of this new LinkedIn feature for your company page in order to fully optimise your profile and increase user experience on your page.

By using this featured section you can now increase the amount of control & exposure you have of certain assets & posts on your LinkedIn.

Now that you know how to add how to add featured items to your LinkedIn company page, why not give it a try?

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Article Written By:

Ryan Chilton

Ryan Chilton is an SEO & Digital Marketing specialist based on the Gold Coast Australia. Ryan writes a number of articles on all things digital marketing from SEO, Paid Ads, YouTube Marketing, Web Design and more!

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